Customizing Your Booking Page

Written By Lucas Stefanski

Last updated 3 months ago

Your booking page is your online storefront - where potential clients discover your services and book with you. A well-designed booking page builds trust and makes it easy for pet parents to say yes.

Your booking page is public and shareable at: app.scritches.io/book/[your-address]

What Is a Booking Page?

Your booking page is a custom URL where clients can:

  • Learn about your business

  • View your services and pricing

  • See client reviews (Solo Pro plan)

  • Book appointments or request bookings

  • Fill out intake forms (for new clients)

  • Sign required agreements

Think of it as your website's booking section - but Scritches provides it for you.

Your Booking Page URL

Your Unique Address

During onboarding, you chose a unique address (called a "slug"). Your booking page is:

app.scritches.io/book/[your-address]

Examples:

  • app.scritches.io/book/happypaws

  • app.scritches.io/book/sarahs-dog-walking

  • app.scritches.io/book/paws-and-play

Changing Your Address

  1. Go to Settings → Organization → Portal Settings

  2. Find Portal Address

  3. Enter your new address

  4. Click Save

Important: Changing your address breaks any old links you've shared. Only change it if absolutely necessary.

Reserved Addresses

Some addresses are reserved and can't be used (like "admin", "settings", "help", etc.). If your preferred address is taken, try adding your city name or a descriptive word.

Accessing Booking Page Settings

Go to Settings → Organization → Portal Settings to customize your booking page.

Branding Your Page

Business Logo

Your logo appears in the header of your booking page.

To upload:

  1. Click Upload Logo

  2. Choose an image file (PNG, JPG, or SVG)

  3. Crop if needed

  4. Save

Logo tips:

  • Use a square or horizontal logo

  • Minimum size: 200x200 pixels

  • Clear, simple designs work best

  • Transparent background (PNG) looks most professional

  • Avoid very detailed logos (they don't scale well)

Cover Photos

Add photos that showcase your business, facilities, or happy pets. These appear in a carousel at the top of your booking page.

To add cover photos:

  1. Click Add Cover Photo

  2. Upload your image

  3. Repeat for additional photos (up to 5 recommended)

  4. Drag and drop to reorder

Photo tips:

  • Use high-quality, authentic photos

  • Show your facility, you with pets, or happy clients

  • Avoid stock photos - clients want to see the real you

  • Landscape orientation works best (16:9 ratio)

  • Minimum size: 1200x675 pixels

  • Show diversity: different services, different pets, different settings

Good photo ideas:

  • You walking a happy dog

  • Your boarding facility or play area

  • A group of dogs playing at daycare

  • You giving a treat to a cat during a visit

  • Before/after grooming shots

  • Your vehicle with business branding

Your About Section

The "About Us" section tells your story and builds trust with potential clients.

To edit:

  1. Find About Us Text

  2. Write or paste your description

  3. Save

What to include:

  • Who you are and your background with pets

  • Years of experience or qualifications

  • What makes your service special

  • Your service area

  • Your philosophy or approach to pet care

Writing tips:

  • Keep it to 2-3 short paragraphs

  • Be warm and personal (you're caring for their family members!)

  • Mention any certifications (pet first aid, CPR, etc.)

  • Include what sets you apart

  • Avoid jargon - write like you're talking to a friend

Example:

Hi! I'm Sarah, and I've been caring for pets in the Portland area for over 8 years. I grew up with dogs and cats, and I can't imagine my life without them. I'm certified in pet first aid and CPR, and I treat every pet like my own. What makes Happy Paws different? I keep my schedule intentionally small so I can give each pet individual attention. You'll never feel like just another client - I'll get to know your pet's personality, quirks, and favorite toys. I serve the Northeast Portland area and specialize in anxious or senior dogs who need extra patience and care.

Social Links and Website

Add links to your online presence:

  • Website: Your business website (if you have one)

  • Facebook: Your Facebook business page

  • Instagram: Your Instagram handle

These appear as clickable icons on your booking page.

Why add social links?

  • Builds credibility and trust

  • Lets clients see more photos and reviews

  • Shows you're an established business

  • Gives nervous clients a way to research you

Client Reviews

Note: Review display requires the Solo Pro plan (includes Review Booster).

Client reviews are powerful social proof. Display your best reviews directly on your booking page.

How Reviews Work

Reviews come from Scritches' Review Booster feature:

  1. You send a report card after a visit

  2. Client receives an automatic review request

  3. Client submits a review

  4. You select which reviews to display on your booking page

→ Creating and Sending Report Cards (triggers review requests)

Displaying Reviews

  1. Go to Review Booster in your sidebar

  2. Find reviews you want to feature

  3. Mark them to Display on Booking Page

  4. Drag and drop to reorder (top reviews appear first)

Review Display Options

  • Show pet avatars: Display the pet's photo with the review (recommended)

  • Show star ratings: Display the star rating (1-5 stars)

  • Review order: Drag to reorder how reviews appear

Best practices:

  • Feature 3-5 of your best reviews

  • Include reviews that mention specific services

  • Choose reviews with details (not just "Great service!")

  • Update periodically with new reviews

  • Show diversity (different services, different pet types)

Booking Settings

Booking Mode

Choose how bookings are handled:

Instant Booking

  • Clients book directly - no approval needed

  • Booking appears on your calendar immediately

  • Best for: Established businesses, predictable schedules

Request Mode

  • Clients submit booking requests

  • You review and approve each one

  • Best for: New businesses, unpredictable availability, selective clients

To change mode:

  1. Find Booking Mode

  2. Select Instant or Request

  3. Save

Recommendation: Start with Request Mode until you're comfortable, then switch to Instant.

Enable/Disable Booking Page

Turn your booking page on or off entirely:

  • Enabled: Booking page is public and clients can book

  • Disabled: Booking page shows "Bookings currently unavailable"

When to disable:

  • Vacation or time off

  • Fully booked for the foreseeable future

  • Taking a break from new clients

  • Seasonal business during off-season

Client Agreement Requirement

Require new clients to accept your terms before booking.

To enable:

  1. Toggle Require Agreement to ON

  2. Customize your agreement text (or use the default)

  3. Save

How it works:

  • New clients see your agreement during the booking process

  • They must scroll through and accept before completing booking

  • You have a record of who agreed and when

  • Agreement is stored with their client profile

Default agreement covers:

  • Services provided

  • Payment terms

  • Cancellation policy

  • Pet health requirements

  • Liability terms

  • Emergency procedures

Customize it to match your specific policies and local laws.

→ Creating Client Agreements

New Client Registration

Require new clients to fill out an intake form when booking for the first time.

To enable:

  1. Create an intake form first

  2. In Portal Settings, select Required Intake Form

  3. Choose which form to use

  4. Save

How it works:

  • New client books a service

  • Before completing booking, they fill out your intake form

  • Form collects pet information, vet details, emergency contacts, etc.

  • You review their information before the appointment

Best practice: Always require an intake form. You need essential information (vet, medications, access instructions) before caring for someone's pet.

→ Building Your Intake Forms

Preview Your Booking Page

Always preview before sharing:

  1. Go to Settings → Organization → Portal Settings

  2. Click Preview Booking Page (or visit your URL directly)

  3. Test the booking flow as a client would see it

Check:

  • ✅ Photos load correctly and look good

  • ✅ About section is clear and compelling

  • ✅ Services display with correct pricing

  • ✅ Social links work

  • ✅ Reviews show properly (if enabled)

  • ✅ Booking flow works smoothly

  • ✅ Mobile view looks good (most clients book on mobile!)

Sharing Your Booking Page

Once your page looks great, share it everywhere:

Where to Share

  • Email signature: Add a "Book Now" link

  • Social media: Facebook, Instagram bio, posts

  • Google Business Profile: Add as your booking URL

  • Business cards: Print your booking URL

  • Website: Link prominently from your site

  • Local directories: Pet care listings, Nextdoor, etc.

  • Client communications: Include in confirmations and invoices

QR Code (Optional)

Create a QR code for your booking URL to use on:

  • Flyers and posters

  • Business cards

  • Car magnets

  • Local bulletin boards

Use a free QR code generator online - just paste your booking URL.

Mobile Experience

Most clients will book on their phones. Your booking page is automatically optimized for mobile, but always test it yourself:

  1. Open your booking page on your phone

  2. Go through the entire booking process

  3. Check that photos look good

  4. Ensure text is readable

  5. Test the form filling experience

The mobile experience uses drawers (slide-up panels) instead of pop-ups for a smoother experience.

Best Practices

Professional Photos Are Worth It

  • Invest in a few professional photos, or

  • Use your phone with good lighting

  • Action shots of you with pets work best

  • Update seasonally for variety

Keep About Section Current

  • Update when you get new certifications

  • Mention years of experience (update annually)

  • Add new services you offer

  • Refresh your service area if it expands

Start with Request Mode

  • Approve bookings manually at first

  • Switch to Instant once you're comfortable

  • You can always switch back if needed

Test the Client Experience

  • Book yourself (use a different email)

  • See exactly what clients see

  • Identify any confusing steps

  • Make improvements based on the experience

Update Regularly

  • Refresh cover photos seasonally

  • Add new reviews as you receive them

  • Update your about section annually

  • Keep social links current

Make It Easy to Book

  • Clear, simple service descriptions

  • Obvious pricing

  • Not too many options (decision paralysis)

  • Mobile-friendly above all else

Common Questions

Q: Can I use my own domain name?
A: Currently, booking pages use the app.scritches.io/book/[address] format. You can link to it from your own website.

Q: How do I get reviews to display?
A: Reviews require the Solo Pro plan which includes Review Booster. Send report cards after visits to trigger automatic review requests.

Q: Can I hide my address from the booking page?
A: Yes. Your business address (from Business Settings) doesn't automatically appear on your booking page. You control what's visible.

Q: What if someone books when I'm unavailable?
A: If you've set up your availability correctly, they can only book during your available times. Use Request Mode for extra control.

Q: Can I temporarily close bookings?
A: Yes - disable your booking page in Portal Settings. It will show "Bookings currently unavailable" to visitors.

Q: Do I need a website if I have a booking page?
A: Not necessarily. Your booking page can function as your primary online presence, and successful pet care businesses have accomplished this. However, it’s generally recommended to have a holistic online presence (website, Facebook page, Instagram, etc.) for better brand visibility.

Need Help?

Share your booking page URL with us - we'd love to see it!