Branding Expansion
Goal:
As a business, I want more control over how my business looks and feels across all client-facing pages so my brand feels consistent, professional, and truly my own.
Scope:
Brand Colors for Public Pages
Ability to define brand colors used across public-facing pages such as:
Online booking page
Pet parent portal
Invoices and receipts
Forms and agreements
Custom URL / Domain Support
Option to use a custom URL for public pages, e.g.:
app.scritches.io/book/yourbusiness → book.yourbusiness.com
Centralized Branding Settings
A dedicated branding section that consolidates all visual and identity settings in one place.
SEO/Shareable-friendly links
Public assets (booking page, report cards, invoices, etc.) should generate a social media & texting-friendly link preview when sharing online.
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Comments6
Nick Taylor
Apr 28
Interested in this as well. Already have my own website and domain. Having some kind of domain masking would contribute to the seamless integration with Scritches.
Harsh Gujral
Jan 28
•Merged request
•3 votes
Include Brand Logo in Customer Emails (Invoices, Confirmations, Reminders)
Lucas Steflor
Jan 28
This will be completed as part of the branding expansion Branding Expansion
Autumn Welles
Dec 23, 2025
•Merged request
•5 votes
Custom domain
I’d love to have booking.example.com instead of app.scritches.io/book/example.
Lucas Steflor
Nov 20, 2025
Hey @Autumn Welles . I think this is a good idea and would be a nice branding & SEO win for businesses. It does come with some added infrastructure costs on my end, but I’m definitely open to it. I want to see how many other users are interested so I can prioritize it properly.
Autumn Welles
Dec 23, 2025
•Merged request
•2 votes
Branding
I’d love to see some options for simple branding. Even something small like changing the color of buttons and the background behind the white part of the book page would go a long way to making things feel a little bit more custom.