10 Places to Promote Your Booking Link to Drive More Clients

Written By Lucas Stefanski

Last updated About 1 year ago

Sharing your Scritches booking link in the right places can dramatically increase your bookings and make it easier for clients to schedule services. By making your link highly visible and accessible, you’re removing barriers for potential clients and maximizing opportunities to grow your business. Here are 10 of the best places to promote your booking link and drive more clients to your business.

1. Your Website

Your website is your digital storefront, and it should be the first place your booking link appears. Add a "Book Now" button to prominent spots such as:

  • The header or navigation bar (visible on all pages).

  • The homepage, especially above the fold.

  • Service pages, next to descriptions of your offerings.

Tip: Use bold, action-oriented text like “Schedule Your Pet Care Today!” to encourage clicks.

2. Social Media Bios

Social platforms are where many clients discover your business, so make it easy for them to book right from there. Add your Scritches booking link to:

  • Instagram’s bio (use tools like Linktree if you need multiple links).

  • Facebook’s “About” section or CTA button (e.g., “Book Now”).

  • Twitter’s bio with a short and clear CTA (e.g., “Book pet care here 👉 [link]”).

  • LinkedIn’s “Contact Info” section, especially if you’re targeting professionals.

3. Google Business Profile

Your Google Business Profile helps you show up in local searches. Adding your booking link makes it convenient for clients to book directly from Google Maps or Search. Here’s how:

  • Go to your profile at Google My Business.

  • Add your booking link under the “Bookings” section.

Tip: This is especially powerful for capturing clients actively searching for services near them.

4. Email Signature

Turn every email into a booking opportunity by adding your link to your email signature. Use simple, professional wording like:

  • “Book your pet care services here: [link]”

  • “Need pet care? Schedule now: [link]”

5. Social Media Posts

Regularly post on platforms like Instagram, Facebook, and TikTok with reminders about your booking link. Ideas for posts include:

  • Announcements of availability or new services with a link.

  • Testimonials from happy clients and a CTA to book.

  • Behind-the-scenes videos showing your work, followed by a “Book Now” link.

Tip: Pin a post to the top of your profile that includes the link.

6. QR Codes for Physical Promotion

Generate a QR code for your booking link and include it on:

  • Flyers or posters around your neighborhood.

  • Business cards handed out to potential clients.

  • Any promotional materials you send home with clients.

Tip: QR codes make it easy for clients to book instantly without typing a URL.

7. Client Invoices and Receipts

Include your booking link at the bottom of client invoices, receipts, or payment confirmations. Something like:

  • “Ready for your next service? Book here: [link].”

8. Text Messaging and Chat Apps

If you communicate with clients via WhatsApp, Facebook Messenger, or SMS, share your link when confirming details or following up:

  • “Thanks for reaching out! You can book your next visit here: [link].”

9. Local Online Directories

Claim and update profiles on platforms like Yelp, Nextdoor, or niche pet care directories. Add your booking link in your description or “Contact” section to give potential clients a seamless way to schedule.

10. Online Communities and Forums

Engage with local or pet-focused online communities like Reddit, Facebook Groups, or pet care forums. Share helpful advice or answer questions, and include your booking link when appropriate (but avoid being overly promotional). For example:

  • Respond to a post asking about reliable pet care with: “I’d love to help! You can check my services and book here: [link].”

  • Create posts offering tips on pet care and include your link at the end with a call to action.

Tip: Building trust and providing value in these communities makes people more likely to check out your services and book.

Pro Tips for Success

  1. Make It Actionable: Use phrases like “Book Now” or “Schedule Your Appointment” to prompt immediate action.

  2. Keep It Consistent: Ensure your booking link looks and works the same across all platforms.

  3. Measure Results: Use tracking tools to see where your bookings are coming from and adjust your strategy accordingly.

By promoting your Scritches booking link in multiple places, you’re making it as easy as possible for clients to book your services. It’s all about visibility and convenience—and the more places you promote your link, the more opportunities you’ll have to grow your business!

Have questions or need help? Contact us at support@scritches.io, and we’ll be happy to assist.